{"id":8815,"date":"2026-01-23T12:51:29","date_gmt":"2026-01-23T12:51:29","guid":{"rendered":"https:\/\/cookiescream.com\/?p=8815"},"modified":"2026-01-26T18:01:35","modified_gmt":"2026-01-26T18:01:35","slug":"team-spotlights-lucius-bidelity","status":"publish","type":"post","link":"https:\/\/cookiescream.com\/de\/team-spotlights-lucius-bidelity\/","title":{"rendered":"TEAM SPOTLIGHTS: LUCIUS \/ BIDETLITY"},"content":{"rendered":"
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Wenn du schon mal eine unserer Google- oder Meta-Kampagnen gesehen und gedacht hast: \u201eOkay, wow \u2013 wer auch immer das gemacht hat, wei\u00df, was er tut\u201d<\/em>... dann ist die Wahrscheinlichkeit gro\u00df, dass Lucius etwas damit zu tun hatte.<\/p>\n\n\n\n

You may know him from Cookies World as former food & beverage Manager for Cookies World and now as the brain behind our Google & Meta campaigns. But beyond Cookies, Lucius is building something completely different \u2014 and honestly, kind of genius: BIDETLITY.<\/p>\n\n\n\n

Ein in Berlin gegr\u00fcndetes Hygiene-Startup, das die Intimpflege sauberer, smarter und nachhaltiger macht \u2013 und es irgendwie schafft, dass das ganze Thema ... tats\u00e4chlich Spa\u00df macht, dar\u00fcber zu reden.
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Was genau ist Bidetlity?
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BIDETLITY ist ein in Berlin gegr\u00fcndetes Hygiene-Startup, das ein Tabuthema in ein saubereres, smarteres und nachhaltigeres Alltagsritual verwandelt \u2013 mit Produkten, die es endlich einfach machen, \u00fcber die Pflege \u201eda unten\u201c zu reden.<\/p>\n\n\n\n

Nach 13 Jahren in der Hotellerie war Lucius bereit, etwas v\u00f6llig Neues aufzubauen. Dabei fiel ihm immer wieder etwas auf, das wir alle akzeptieren, ohne es jemals in Frage zu stellen: Toilettenpapier ist ... nicht gerade eine Premium-L\u00f6sung. Nicht besonders hygienisch. Nicht sehr nachhaltig. Und doch wird es seit jeher als Standard angesehen. Gleichzeitig ist alles, was mit Intimhygiene zu tun hat, immer noch seltsamerweise tabu \u2013 obwohl jeder ein Badezimmer hat.<\/em>.<\/p>\n\n\n\n

Also entschied sich Bidetlity f\u00fcr das Naheliegende: die ganze Geschichte in Frage zu stellen, das Ritual zu verbessern und ein bisschen Ehrlichkeit (und Humor) in ein Thema zu bringen, das die meisten Menschen um jeden Preis vermeiden.
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Das Marketing: mutig genug, um ein Tabu zu brechen<\/strong>.<\/p>\n\n\n\n

Wie Lucius sagt: \u201eWenn Menschen \u00fcber etwas lachen k\u00f6nnen, fangen sie an, dar\u00fcber zu reden. Und genau so bricht man ein Hartn\u00e4ckiges Tabu.\u201c<\/p>\n\n\n\n

Die Ideen f\u00fcr die Kampagne stammen aus einer Mischung aus echten Kundenfragen, kulturellen Spannungsfeldern und viel Intuition (aka: bringt es uns zum Lachen?<\/em>). Dazu kommt die Erz\u00e4hlkunst von Corinna, der Leiterin der Marke Bidetlity, die \u00fcber einen fundierten Hintergrund in einer Kreativagentur verf\u00fcgt.
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Bidelity ist nicht nur witzig. Die Leute benutzen es aus ganz realen Gr\u00fcnden: um Papierm\u00fcll zu reduzieren, f\u00fcr empfindliche Haut, zur Erholung nach der Geburt, auf Reisen, bei Outdoor-Abenteuern ... und ja, f\u00fcr diejenigen, die scharfes Essen lieben (keine weiteren Fragen).<\/p>\n\n\n\n

Die Kampagne, die echt einschlug, hie\u00df \u201eSo sauber, dass man es k\u00fcssen kann\u201c. Ein mutiger Satz, mit noch mutigerer Wirkung. Denn wenn man nicht zeigen kann, wie \u201esauber\u201c aussieht, sucht man sich die cleverste Metapher \u2013 und l\u00e4sst das Internet den Rest erledigen. Die Kampagne verbreitete sich viral in \u00fcber 12 L\u00e4ndern, erzielte \u00fcber 1 Million Interaktionen und brachte \u00fcber 50 Presseberichte ein (Hallo Playboy, BILD, Stern). Der Beweis, dass ein Tabuthema nur die richtige Herangehensweise brauchte.<\/p>\n\n\n\n

Wenn die Leute es einmal ausprobiert haben, sind sie in der Regel \u00fcberzeugt. Die Reaktionen sind extrem \u2013 Lucius erh\u00e4lt handgeschriebene Briefe von Kunden, die sagen, dass das Produkt ihr Leben ver\u00e4ndert hat... w\u00e4hrend einige seiner Freunde immer noch darauf bestehen, dass sie es \u201enicht brauchen\u201d und sich weigern, es \u00fcberhaupt auszuprobieren. Was ehrlich gesagt Teil des Spa\u00dfes ist.<\/p>\n\n\n\n

Der durchschnittliche Deutsche verbraucht etwa 15 kg Toilettenpapier pro Jahr <\/em>\u2013 das sind ungef\u00e4hr 93 Rollen.<\/em> Die Herstellung erfordert Holz (oft importiert), Wasser, Chemikalien, Verpackung und Transport. Ein tragbares Bidet reduziert den Papierverbrauch drastisch, und Bidetlity unterst\u00fctzt auch ein gro\u00dfes Wiederaufforstungsprojekt \u2013 mit bisher \u00fcber 233.000 gepflanzten B\u00e4umen.<\/em> so far.
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What\u2019s next?<\/strong>
Nach der Listung bei Budni<\/em> ist die n\u00e4chste Mission die Skalierung des Einzelhandels \u2013 die Platzierung bei dm und\/oder Rossmann<\/em> voranzutreiben und gleichzeitig in den US-Markt zu expandieren.<\/p>\n\n\n\n

Aber die \u00fcbergeordnete Idee bleibt dieselbe: Tabus brechen, das Thema normalisieren und Deutschland zu einem Bidet-Land machen ... ein sauberer Hintern nach dem anderen.<\/strong>
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MEHR \u00dcBER BIDETLITY HIER<\/a><\/p>\n\n\n\n

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Willst du mehr Cookies World Team Spotlights sehen? Hier findest du die anderen: Leo & Fabio (Schwips)<\/a>, Daniel Scott,<\/a> und Hara Katsiki<\/a>.
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<\/p>","protected":false},"excerpt":{"rendered":"

If you\u2019ve ever seen one of our Google or Meta campaigns and thought, \u201cokay wow \u2014 whoever did this knows what they\u2019re doing\u201d\u2026 there\u2019s a very good chance Lucius had something to do with it. You may know him from Cookies World as former food & beverage Manager for Cookies World and now as the brain […]<\/p>\n","protected":false},"author":9,"featured_media":8818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66,70],"tags":[],"class_list":["post-8815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cookies-cream-restaurant","category-team"],"yoast_head":"\nTEAM SPOTLIGHTS: LUCIUS \/ BIDETLITY – Cookies Cream<\/title>\n<meta name=\"description\" content=\"The Xmas season is right around the corner, and at Cookies Cream, come celebrate with us!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cookiescream.com\/de\/team-spotlights-lucius-bidelity\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" 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